Refers to creating a business niche and offering your services as an expert in a particular specialty. 4-Deep refers to the level of subtopic under your industry category

Something that speeds up a process, such as pouring gas on fire

A designated person who holds you accountable, helps you and encourages you towards progress outside of masterminds, classes or group discussions. A business friend.

An abbreviated form of the word “application.” An application is a software program that's designed to perform a specific function directly for the user or, in some cases,

A web and mobile application designed to help individuals and teams organize, track, and manage their work on a schedule https://asana.com

Imaginary representation of an ideal client or customer

Having a strong dislike of or opposition to something.

Using one's own resources to grow or start a business without relying on loans or investors.

Centering on or focusing on. It is typically used with another word; for example, “customer centricity” means attending to the customer's needs.

Large tasks that are broken down into manageable steps