4-Deep Expert

Refers to creating a business niche and offering your services as an expert in a particular specialty. 4-Deep refers to the level of subtopic under your industry category (see niching down for an example).

About the Author Julie Humes

Owner & business mentor at Second Momentum. Mom of two adult children, Grandma to one cute grandson. I've spent 40+ years in the marketing space through traditional jobs and chose to create my own business in the second half of life. I love helping others transition out of day jobs doing something they love and working with mentors & coaches to sharpen their marketing skills.

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About the Author Julie Humes

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