Creating a niche, or market, that is a deep subtopic of your general industry category in which you can share your expertise.
Example: Automobile>Chevrolet>SUV>2014. If you are in automobile niche, you're one of many. By niching downCreating a niche, or market, that is a deep subtopic of your general industry category in which you can share your expertise. Example: Automobile>Chevrolet>SUV>2014. If you are in automobile ... and becoming the expert on 2014 Chevrolet SUV's, you become the precise expert that owners of this make, model, and year need to contact.