Niching down

Creating a niche, or market, that is a deep subtopic of your general industry category in which you can share your expertise.

Example: Automobile>Chevrolet>SUV>2014. If you are in automobile niche, you're one of many. By niching downCreating a niche, or market, that is a deep subtopic of your general industry category in which you can share your expertise. Example: Automobile>Chevrolet>SUV>2014. If you are in automobile ... More and becoming the expert on 2014 Chevrolet SUV's, you become the precise expert that owners of this make, model, and year need to contact.

About the Author Julie Humes

Owner & business mentor at Second Momentum. Mom of two adult children, Grandma to one cute grandson. I've spent 40+ years in the marketing space through traditional jobs and chose to create my own business in the second half of life. I love helping others transition out of day jobs doing something they love and working with mentors & coaches to sharpen their marketing skills.

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About the Author Julie Humes

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